Founded 2023 · Boulder, CO
Pawsitive started with a rescue dog named Otis, a Fourth of July, and a 3am Google search that didn't return anything useful.
Our founder's senior chocolate lab had spent the entire fireworks night shaking in the bathtub. The vet's only suggestion was a prescription sedative that left him groggy for a day and a half. Every "calming chew" on Amazon either didn't work or was a glorified pumpkin treat with marketing copy that promised the moon.
Dogs feel everything more than we do. A storm cell sounds like the world ending. A vet's lobby smells like the worst day of their life. A car ride is a sensory blender. They don't deserve to white-knuckle through it — and neither do we.
We worked with Dr. Lena Vasquez, a board-certified veterinary behaviorist with 14 years of clinical experience, to spec the formula. L-tryptophan at the dose canine studies actually use. Roman chamomile at therapeutic concentration. Valerian root from a verified European supplier. Hand-pressed into a soft peanut butter base because we got tired of crumbling rock-hard treats.
Then we tested with 240 dogs across 38 households. 96% ate them voluntarily. 91% of owners reported measurable calm during the target trigger. The 9% who didn't see a result got their money back — same offer we still make today.
38,000+ households across all 50 states. A 4.9-star average across 12,000+ verified reviews. Quietly recommended by vets who use it on their own dogs. Made in a US facility that's NASC-quality-certified.
If you've cycled through five calming products and your dog is still hiding under the bed — give us 60 days. We'll either fix it or refund you.
— Otis, Dr. Vasquez, and the Pawsitive team